What happens when you redesign a legacy B2B system for the exclusive distributor of Lexmark in Greece?
A high-performance partner platform, ERP-synced, SEO-optimized, and obsessively user-focused. The result? A seamless flow from login to fulfillment — and a dark UI experience so intuitive, partners forget the old system ever existed.
Strategy
UX Research User Flows Sitemap Wireframes SEO Planning Partner Journeys
Design
UI System Dark Mode UI Mobile & Desktop Design QA Interaction Design High-Speed Performance
Content
Full Copywriting SEO Content UX Writing Microcopy Product Flows ERP Text Logic
Before the Redesign
The legacy system was functional — but far from frictionless. What worked five years ago was now holding Infolex’s partners back.
Slow Workflows: Ordering supplies, registering products, or extending warranties often required manual actions, emails, or phone calls — introducing delays and human error.
Fragmented UX: Interfaces were disconnected. Information was scattered across different portals with inconsistent UI, making navigation unintuitive even for experienced partners.
Manual Product Registration: Warranty registration was a tedious process, with no centralization or confirmation logic. Many partners avoided it altogether.
No Scalability: As Infolex’s network of 2,000+ resellers grew, the system couldn’t support multi-region users, permission roles, or real-time updates without constant admin intervention.
No SEO Infrastructure: The public-facing pages lacked proper structure, metadata, and keyword strategy — resulting in minimal organic search presence despite Infolex’s dominant market position.
Before
01. UX WORKSHOP
Strategic UX Foundation
Before any design took shape, we redefined the structure beneath it. The project began with in-depth UX workshops, where we mapped every partner journey, identified bottlenecks, and aligned user flows with ERP logic and business objectives. From sitemap to wireframes, every decision served a clear purpose: to simplify ordering, registration, and account management for Infolex’s vast partner network. What emerged wasn’t just a layout—it was an experience framework engineered for speed, clarity, and seamless integration.
Sitemap
Detailed Wireframes
02. INTERFACE DESIGN
Custom Dark UI System
Design followed strategy—with precision. We created a tailored interface system in Figma that balances clarity with visual comfort. The dark theme wasn’t just a style choice; it supports extended use, enhances contrast, and reflects the brand’s modern edge. Every interaction—from product search to warranty extension—was built to be fast, intuitive, and reliable across all devices. The result is a UI that partners don’t think about—because it just works.
03. ORDER & WARRANTY FLOW
Seamless from Login to Fulfillment
We redesigned the full product flow to mirror how real partners work: fast, task-focused, and interruption-free. From the moment users log in, they’re guided through a streamlined journey—searching products, placing orders, extending warranties, or registering devices—all in just a few intuitive steps. No page reloads, no guesswork. Behind the scenes, each action syncs directly with the ERP, ensuring up-to-date stock levels, instant confirmations, and zero data loss. The entire experience is frictionless, consistent, and built to scale with Infolex’s partner network.
Registered B2B User UI
04. INTEGRATION PARTNERSHIP
Built on Strategy, Delivered with Precision
While Artware led the UX, UI, and content strategy, development and ERP connectivity were executed by our trusted partner, Synectics. The collaboration was structured, strategic, and seamless. From the early wireframe stages, Synectics was involved in reviewing flows, aligning backend logic, and planning for real-time ERP interactions. Together, we ensured that every user action—placing an order, registering a product, updating warranty status—was tightly integrated with Infolex’s internal systems. The result: a fully connected digital platform that doesn’t just look smart—it runs smart.
To provide the best experience, we use technologies such as cookies to store and/or access device information. Consent to these technologies will allow us to process personal data such as browsing behavior or unique identifiers on this website. Non-consent or withdrawal of consent may adversely affect certain functions and features.
Functionally
Always active
Η τεχνική αποθήκευση ή πρόσβαση είναι απολύτως απαραίτητη για τον νόμιμο σκοπό της δυνατότητας χρήσης συγκεκριμένης υπηρεσίας που ζητείται ρητά από τον συνδρομητή ή τον χρήστη ή με αποκλειστικό σκοπό τη μετάδοση επικοινωνίας μέσω δικτύου ηλεκτρονικών επικοινωνιών.
Preferences
Η τεχνική αποθήκευση ή πρόσβαση είναι απαραίτητη για τον νόμιμο σκοπό της αποθήκευσης προτιμήσεων που δεν ζητούνται από τον συνδρομητή ή τον χρήστη.
Statistics
Η τεχνική αποθήκευση ή πρόσβαση που χρησιμοποιείται αποκλειστικά για στατιστικούς σκοπούς.Η τεχνική αποθήκευση ή πρόσβαση που χρησιμοποιείται αποκλειστικά για ανώνυμους στατιστικούς σκοπούς. Χωρίς κλήτευση, η εθελοντική συμμόρφωση εκ μέρους του Παρόχου Υπηρεσιών Διαδικτύου ή πρόσθετες καταγραφές από τρίτο μέρος, οι πληροφορίες που αποθηκεύονται ή ανακτώνται για το σκοπό αυτό από μόνες τους δεν μπορούν συνήθως να χρησιμοποιηθούν για την αναγνώρισή σας.
Εμπορικής Προώθησης
Η τεχνική αποθήκευση ή πρόσβαση απαιτείται για τη δημιουργία προφίλ χρηστών, για την αποστολή διαφημίσεων ή για την καταγραφή του χρήστη σε έναν ιστότοπο ή σε διάφορους ιστότοπους για παρόμοιους σκοπούς εμπορικής προώθησης.
