Hatziyiannakis

Dragées Hatziyiannakis is one of the most significant manufacturer of sugar dragée in the Greek market, embodying decades of excellence and authentic craftsmanship. By sourcing the finest certified raw materials, they ensure every product surpasses quality standards, offering an unparalleled taste experience. Their blend of tradition and innovation has earned global acclaim, catering to diverse markets from Greek weddings to elegant cake decorations worldwide.

We transformed Hatziyiannakis’ digital presence by creating an integrated online platform in partnership with Synectics. This enhanced order management and communication, aligning with their brand and business goals. The site serves B2B and B2C clients, guiding consumers to distributors and providing tailored international experiences, ensuring consistency, optimization, and mobile accessibility.

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Excellence through UX Strategy

We began with a Discovery Workshop to gather insights, followed by a robust UX strategy focusing on user-friendly design, advanced features, and performance optimization. Key elements included a detailed sitemap, wireframes, custom UI, multilevel menu, mobile optimization, and art-directed photography. These enhancements ensure a cohesive brand experience and seamless user journey.

Elevating Brand and User Experience

We meticulously aligned Hatziyiannakis’ tone with their brand identity, crafting precise microcopy and compelling visuals. Professional product photography and detailed ingredient shots enhanced engagement. Tailoring the user experience for international clients ensured global appeal, resonating across diverse markets.

Seamless B2B ERP Integration

Partnering with Synectics, we seamlessly integrated a robust B2B ERP into Hatziyiannakis’ website. Synectics handled backend development while we crafted a cohesive, user-friendly UI. The result? Intuitive navigation, clear product displays, and efficient order management, all enhancing operational efficiency and customer satisfaction. The platform is a testament to meticulous craftsmanship and technical expertise.

Transformative Digital Evolution

Our project for Hatziyiannakis achieved a groundbreaking digital transformation. We integrated a seamless B2B ERP system, creating an intuitive platform that enhances business operations and customer interactions. The scalable design supports future growth, ensuring continued success globally.

Significant Boost in User Engagement

Our revamped platform has led to an astonishing increase in user engagement, with more visitors spending time exploring Hatziyiannakis’ products and features. It’s clear that when the user experience is smooth, everyone sticks around for the sweet stuff.

Streamlined Order Management

With the seamless integration of the B2B ERP system by Synectics, order processing time has been cut by 50%. This efficiency means Hatziyiannakis can focus more on creating delightful dragees and less on paperwork.

Enhanced Global Reach

Our tailored multinational user experience has expanded Hatziyiannakis’ international client reach. Whether for weddings in Greece or cupcake decorations in Paris, our platform ensures Hatziyiannakis’ products are the life of the party everywhere.

“Working with Artware has been an exceptional experience. Their team has demonstrated unparalleled expertise, dedication, and creativity throughout our project. The new website and B2B platform they designed have transformed our digital presence and streamlined our operations. We often find ourselves saying that Artware is one of the best, if not the best, partners we have ever worked with. Their attention to detail, understanding of our needs, and commitment to excellence have made this project a resounding success.

We highly recommend Artware to any business seeking a top-tier digital partner.”

Konstantinos Kardaras
Commercial Director
Hatziyiannakis S.A.