Roller Kappatos

Name: Roller Kappatos - Artware
Uploaded: 2026-07-08T13:49:18+03:00
Description: Roller Kappatos is one of the leading global manufacturers of home-appliance support systems, trusted for precision engineering and durable, made-in-Greece production.

Roller Kappatos
Powering Everyday Function

Roller B2B Web Experience

A redesigned digital ecosystem for a globally recognized industrial leader.

Roller Kappatos is one of the leading global manufacturers of home-appliance support systems, trusted for precision engineering and durable, made-in-Greece production. Our work focused on redefining their digital identity through a strategy-driven website, refreshed branding, international-ready content, and a seamless B2B integration that reflects the scale, quality, and reliability of a world-class industrial brand.

Strategy

Discovery Workshops
Website Strategy
UX Strategy
Sitemap Architecture
Wireframes
B2B Platform Flow Mapping

Design & Content

Light Logo Refresh
UI System
Packaging
Marketing Material
Mobile & Desktop Design
Full Website Copywriting

Technology

Synectics B2B Platform Integration
ERP/Product Data Synchronization
Automated Product Logic
Streamlined Data Architecture

Before the Redesign

Roller’s website worked, but it no longer matched the scale or professionalism of a global manufacturer, limiting clarity and partner confidence.

1. Outdated Brand Presence: The design felt dated and didn’t reflect Roller’s international manufacturing strength.

2. Unstructured Product Pages: Key items were hard to compare, navigate, or understand due to inconsistent layouts.

3. Minimal Technical Content: Distributors and retailers lacked clear product details, reducing usability and trust.

4. No B2B Connection: Product data and partner workflows lived outside the site, creating manual work and inefficiencies.

5. No SEO Foundation: Limited structure and metadata reduced visibility in both local and international markets.

02. PRODUCTS

Product Architecture & B2B Integration

Roller’s product ecosystem is broad, technical, and highly functional. Before the redesign, it was not presented with the clarity or depth required by global partners. We restructured the full catalogue into intuitive categories and designed product pages that highlight specifications, compatibility, real use cases, and manufacturing quality with accuracy and intention.

To support Roller’s international growth, we transformed the entire website into a complete B2B environment. Through a full integration with their ERP system, implemented in partnership with Synectics, the leading ERP specialists in Greece, authorized partners can now log in and instantly turn the website into a fully functional ordering platform.

Pricing, stock availability, product data, and order workflows now sync automatically. B2B clients can browse, quote, and order inside one unified digital environment built for speed, reliability, and scale.