Futurum Group

Futurum Group
Top-Tier Analyst Firm in the U.S.

Futurum Group (U.S. tech analyst firm)

Reinventing a Digital Platform Built for Influence

Services: UX Workshops, Strategy, Wireframes, UI Design 
Duration: Jan–June 2025
Website: futurumgroup.com

A Trusted Voice for the World’s Tech Leaders. Futurum Group advises Fortune 500 companies like Google, Intel, IBM, Amazon, and Microsoft. Their insights shape decisions across innovation, product, and market positioning. Their platform delivers weekly research, videos, and thought leadership across six core service areas — all led by a renowned analyst team.

Strategy

UX Workshops
Competitor Research
Content Mapping
Sitemap Architecture
Wireframe Design
Service Structuring

Design

UI System
Dark Mode UI
Responsive Layouts
Interaction Design
Analyst Pages
Visual Hierarchy

Handoff

Figma Organization
Design QA
Developer Notes
CTA Placement
Spec Documentation
Layout Annotations

01. The Challenge

Too Much Value. Too Hard to Access.

Over a 6-month collaboration, we worked directly with Futurum’s leadership across 12 strategy workshops. We restructured their entire content architecture, built a fully responsive wireframe system, and laid the foundation for a more navigable, scalable platform.

Overload

Too much content, not enough structure — users couldn’t find what mattered.

Confusion

Disjointed navigation left visitors lost, disengaged, and dropping off.

Invisibility

Even flagship analyst tools were buried beneath layers of complexity.

Stagnation

The experience didn’t scale with growth — and lead gen was paying the price.

01. DESIGN SYSTEM

Sharp, Modern, and Built for Authority

We designed a high-contrast dark UI to set Futurum apart from competitors while keeping the interface clean, content-focused, and future-ready. The UI system was built for WordPress implementation and responsive across all breakpoints.

Design Delivery: 167 responsive UI screens, Custom layouts for homepage, services, insights, case studies, analysts, Subtle rebranding for clarity, not reinvention, Visual storytelling built around people and content.

ICON SYSTEM DESIGN

03. KEY UX IMPROVEMENTS

Built for Scale, Search, and Conversion

A High-Value Website Hidden Behind Complexity

Smart filters & categorization for insights

Fully restructured navigation

Analyst profiles with credibility-first content

Service detail pages mapped to case studies and CTAs

Improved discovery paths for both enterprise clients and media

Visual identity tailored to outperform competitors

04. Launch & Outcome

A High-Performance Platform, Now Live

The site is now live and thriving at futurumgroup.com. 
Client feedback has been consistently positive — both internally and from their enterprise clients. 
The dev team noted our delivery as “one of the most structured and implementation-ready they’ve worked with.”

05. CLIENT FEEDBACK

“You truly understood the complexity — and made it usable. The team loved the clarity, quality, and how easy it was for us to move into development.”