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xBot

xBot
Giving Robotics an Identity
A New Digital Experience
One connected experience for the brand, robotics and B2B commerce.

xBot brings advanced robotics to businesses, connecting technology with everyday operational needs. To express this approach, we transformed its brand and digital presence through strategy, branding, brand voice, UX/UI and web development. Working with Synectics, we connected the website with its ERP and B2B eCommerce platform.
Strategy
Brand Strategy
Market Positioning
Brand Voice
Content Architecture
Experience Design

Design & Content
Visual Identity
Icon Design
Website Copywriting
UX/UI Design
Mobile Design

Technology
Web Development
ERP Integration
B2B eCommerce
Responsive Development
Synectics Partnership

System
Visual Identity

Green accents, dark surfaces and line icons give xBot a distinctive technology-led identity and bring clarity to its range of solutions.

Colour Palette

xBot presentation

Category Icons

xBot presentation

Product Icons

xBot presentation

Consistency
One Brand Experience

From digital screens to printed materials, xBot maintains a consistent identity through a shared palette, typography and graphic elements.

xBot presentation
xBot presentation
xBot presentation
xBot presentation
xBot presentation
Structure
Digital Architecture

We organised products, industries and services into a clear structure, helping visitors find the robotics solution that fits their business.

xBot presentation
xBot presentation
Introduction
First Impressions

The homepage introduces xBot through real-world robotics applications and guides visitors towards its main solution categories.

Motion
Motion & UX

Product cards, buttons and subtle animations create a natural browsing rhythm, making every interaction with xBot clear and intuitive.

Discovery
Easy to Find

Categories, icons and search bring order to the catalogue, helping visitors discover products by application and business need.

xBot presentation
Detail
Solutions in Focus

Each product page combines images, video and technical details, connecting the robot’s capabilities with its practical applications.

xBot presentation
xBot presentation
xBot presentation
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