{"id":96079,"date":"2022-02-08T16:51:00","date_gmt":"2022-02-08T13:51:00","guid":{"rendered":"https:\/\/www.artware.gr\/project\/%ce%b5%ce%bb%ce%b1%ce%b9%cf%8c%ce%bb%ce%b1%ce%b4%ce%bf-%ce%ba%ce%bb%ce%ae%cf%81%ce%bf%cf%82-%cf%83%cf%87%ce%b5%ce%b4%ce%af%ce%b1%cf%83%ce%b7-%cf%83%cf%85%cf%83%ce%ba%ce%b5%cf%85%ce%b1%cf%83%ce%af\/"},"modified":"2024-10-11T11:36:39","modified_gmt":"2024-10-11T08:36:39","slug":"olive-oil-packaging-design-kliros","status":"publish","type":"project","link":"https:\/\/www.artware.gr\/en\/project\/olive-oil-packaging-design-kliros\/","title":{"rendered":"Olive Oil Packaging Design – Kliros"},"content":{"rendered":"

Olive Oil Packaging Design is a creative, but also, at the same time, a demanding practical process, that aims to embrace and feature the unique characteristics of the product, while it protects it in a perfect way. In our case, an extra virgin olive oil from the island of Thassos, was in need of packaging and name.<\/p>\n

Artware accepted the two challenges of package design and branding, and thus started with the process of studying both the product\u2019s main characteristics and the market, focusing on competition. The brand name and the artistic product had to match with the identity and the philosophy of the product, leading it to the front place of the competition\u2019s shelf.<\/p>\n

Artware\u2019s project of design and content creation for the brand and the label of \u201cKliros\u201d Olive Oil has been proudly featured in package design inspiration archive \u201cPackaging of the World\u201d as a \u201cfavourite design\u201d.<\/p>\n

\"\"\"\"\"\"<\/div>\n
\"\u03c3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b7-\u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1\u03c2-\u03b5\u03bb\u03b1\u03b9\u03bf\u03bb\u03ac\u03b4\u03bf\u03c5-\u03ba\u03bb\u03ae\u03c1\u03bf\u03c2\"<\/div>\n

The Philosophy behind the Brand<\/h2>\n

Originated from the Greek word \u03ba\u03bb\u1fc6\u03c1\u03bf\u03c2 \/kl\u0113ros\/, the name was created in order to describe the touch of fate, a lucky draw, an allotment, a blessed piece of arable land by the divine presence of Demeter or Ceres. It\u2019s something more than a common noun to describe just a single meaning. By the name Kliros, we include the values of the product, its importance through the centuries, and also the pure and direct way of production, cold extracted from the olive, harvested straight from the tree, which grows deeply rooted in the soil.<\/p>\n

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