{"id":96033,"date":"2022-02-08T16:55:59","date_gmt":"2022-02-08T13:55:59","guid":{"rendered":"https:\/\/www.artware.gr\/project\/tsipouro-thalassa\/"},"modified":"2024-10-11T11:36:42","modified_gmt":"2024-10-11T08:36:42","slug":"tsipouro-thalassa-package-design","status":"publish","type":"project","link":"https:\/\/www.artware.gr\/en\/project\/tsipouro-thalassa-package-design\/","title":{"rendered":"Package Design – Tsipouro Thalassa"},"content":{"rendered":"

The creation of a label and the selection of the appropriate packaging for a Greek traditional tsipouro beverage, includes the creation of a separate product identity, with philosophy, aesthetics and targeted marketing all included. The establishment of such a frame for designing a label or creating a package is often misinterpreted, while most people believe that it simply contains the design of an image and the selection of an appropriate name for the product. On the contrary, a Packaging Design project is, in fact, a whole process that includes complete brand concept establishment, with competition research, creative design the product\u2019s image and communication strategy, product naming and multilevel product marketing.<\/p>\n

We proudly welcome Behance\u2019s decision and choice to feature Artware\u2019s packaging design for ENPOKA SA Tsipouro \u201cThalassa\u201d in their recommended projects collection.<\/p>\n

\"\"\"\"<\/div>\n