{"id":96018,"date":"2022-07-08T14:28:11","date_gmt":"2022-07-08T11:28:11","guid":{"rendered":"https:\/\/www.artware.gr\/project\/oblivion-olive-oil-%cf%83%cf%87%ce%b5%ce%b4%ce%b9%ce%b1%cf%83%ce%bc%cf%8c%cf%82-%ce%b5%cf%84%ce%b1%ce%b9%cf%81%ce%b9%ce%ba%ce%ae%cf%82-%cf%84%ce%b1%cf%85%cf%84%cf%8c%cf%84%ce%b7%cf%84%ce%b1%cf%82\/"},"modified":"2024-10-11T11:38:12","modified_gmt":"2024-10-11T08:38:12","slug":"oblivion-olive-oil-branding-corporate-identity","status":"publish","type":"project","link":"https:\/\/www.artware.gr\/en\/project\/oblivion-olive-oil-branding-corporate-identity\/","title":{"rendered":"Oblivion Olive Oil \u2013 Branding, Corporate Identity"},"content":{"rendered":"<p>Olive oil has its own legacy in History. Therefore, branding, by designing and creating a Corporate Identity for a company and an olive oil product, reverently touches on a theoretical framework built on the values of purity and the concept of the myth that follows the olive oil over the centuries. That is why, in the case of Oblivion olive oil, the myth, the modern perspective and the corporate identity communication strategy were combined to give us the final result through the branding process.<\/p>\n<div class=\"img-gal\"><img decoding=\"async\" class=\"alignnone wp-image-91837 size-full\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-1.webp\" alt=\"\u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\" width=\"1519\" height=\"986\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-1.webp 1519w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-1-300x195.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-1-1024x665.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-1-150x97.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-1-768x499.webp 768w\" sizes=\"(max-width: 1519px) 100vw, 1519px\" \/><\/div>\n<div class=\"img-gal two\"><img decoding=\"async\" class=\"alignnone size-full wp-image-91844\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-2.webp\" alt=\"Oblivion \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\" width=\"740\" height=\"740\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-2.webp 740w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-2-300x300.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-2-150x150.webp 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><video autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"100%\" height=\"150\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-2.webm\" type=\"video\/webm\" \/><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-2.mp4\" type=\"video\/mp4\" \/><\/video><\/div>\n<h2>A brand, a myth and a legend<\/h2>\n<p>To create the corporate identity for the Oblivion company and its olive oil product, we started from the very theoretical framework of the myth. Olive oil and the story behind its connection with its geographical origin, is combined with the concept of oblivion over the centuries. The very word \u201cOblivion\u201d forms the context in which the original art of olive oil production is reborn and revived in the collective memory of the customers via the product.<\/p>\n<div class=\"img-gal two\"><img decoding=\"async\" class=\"alignnone size-full wp-image-91839\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-7.webp\" alt=\"Oblivion \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\" width=\"740\" height=\"740\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-7.webp 740w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-7-300x300.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-7-150x150.webp 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><img decoding=\"async\" class=\"alignnone size-full wp-image-91843\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-3.webp\" alt=\"Oblivion \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\" width=\"740\" height=\"740\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-3.webp 740w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-3-300x300.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-3-150x150.webp 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/div>\n<h2>When the brand\u2019s design follows the production process<\/h2>\n<p>The cycles that an olive tree goes through to finally produce its coveted fruit that provides us with its final precious product are reflected in the brand\u2019s logo with their visual depiction. An olive oil droplet and the ripples that it creates form the structure of the shape and define the balance of symmetry, just as this symmetry is defined in the product&#8217;s exceptional quality characteristics.<br \/>\nThe brand\u2019s color code directly refers to the product\u2019s very nature and origin, through the net shades of olive colors and the complementary lighter contrast.<\/p>\n<p>Finally, the number 80 was also a main inspiration in the design of the corporate identity and brand\u2019s visual elements and slogans. It takes 80 years for an olive tree to bear its first ripe fruit. Therefore, this concept includes: 80 years of anticipation, 80 years to yield stability, and 80 years to remember, which make up the framework behind Oblivion\u2019s brand identity.<img decoding=\"async\" class=\"alignnone size-full wp-image-91841\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-5.webp\" alt=\"Oblivion \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\" width=\"1519\" height=\"986\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-5.webp 1519w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-5-300x195.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-5-1024x665.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-5-150x97.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-5-768x499.webp 768w\" sizes=\"(max-width: 1519px) 100vw, 1519px\" \/><\/p>\n<div class=\"img-gal\"><img decoding=\"async\" class=\"alignnone size-full wp-image-91840\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-6.webp\" alt=\"Oblivion \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\" width=\"1519\" height=\"986\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-6.webp 1519w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-6-300x195.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-6-1024x665.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-6-150x97.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-6-768x499.webp 768w\" sizes=\"(max-width: 1519px) 100vw, 1519px\" \/><\/div>\n<h2>Corporate Identity implementation<\/h2>\n<p>The corporate identity for the production company and the Oblivion olive oil was implemented in the design and creation of all printed and digital communication materials, in the design of the product\u2019s packaging, as well as in the design and creation of their website.<\/p>\n<div class=\"img-gal three\"><img decoding=\"async\" class=\"alignnone size-full wp-image-91838\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-8.webp\" alt=\"Oblivion \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\" width=\"740\" height=\"740\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-8.webp 740w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-8-300x300.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-8-150x150.webp 150w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><img decoding=\"async\" class=\"alignnone wp-image-91842 size-full\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-4.webp\" alt=\"Oblivion \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\" width=\"1519\" height=\"1858\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-4.webp 1519w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-4-245x300.webp 245w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-4-837x1024.webp 837w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-4-123x150.webp 123w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-4-768x939.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-4-1256x1536.webp 1256w\" sizes=\"(max-width: 1519px) 100vw, 1519px\" \/><video autoplay=\"autoplay\" loop=\"loop\" muted=\"\" width=\"100%\" height=\"150\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/artware-oblivion-branding-presentation-slide-8.mp4\" type=\"video\/mp4\" \/><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>From the company to the product and from the corporate identity to the brand. The branding project for Oblivion follows the myth and the history of olive oil and revives the lost memory of its art.<\/p>\n","protected":false},"author":1,"featured_media":95001,"menu_order":72,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rank_math_focus_keyword":"Branding, Corporate Identity","footnotes":""},"tags":[102],"class_list":["post-96018","project","type-project","status-publish","has-post-thumbnail","hentry","tag-food-en","Project_category-03-branding-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project\/96018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/comments?post=96018"}],"version-history":[{"count":1,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project\/96018\/revisions"}],"predecessor-version":[{"id":99403,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project\/96018\/revisions\/99403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/media\/95001"}],"wp:attachment":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/media?parent=96018"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/tags?post=96018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}