The unique sensation of summer pleasures can be imprinted on a cup of coffee, when packaging design does its magic, by highlight the flavors through the visual identity. A white canvas on the background of the cup gave us the freedom to proceed with full creativity and allowed the visual elements of the packaging to stand out. The color combinations, containing light shades of yellow, pink and blue, enhance the sensation of freshness and cold delight. That\u2019s why all the design elements of the packaging follow the spirit of the summer concept with the slogan \u201cSummer edition\u201d dominating the vertical axis of the cup.<\/p>\n
The packaging design of LAMB New School Coffee\u2019s summer edition coffee and cold beverage cups was adapted into 3 sizes of 8, 12 and 16oz, while a double cup stand was also designed with unified visual design features.<\/p>\n
![\"\u03a3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b7](\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/Cold-Brew-Branding-Presentation-artware-coldbrew-presentation-slide-5.webp\")
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Packaging design for coffee capsules<\/h2>\n
Coffee capsules preserve a concentrated experience of freshly grounded coffee\u2019s taste and delight. Thus, the packaging design for LAMB New School Coffee capsules does exactly the same. The practical packaging of the 10-piece capsule box follows the horizontal information structure, with the corporate identity and the basic information of the quantity and the coffee variety presented on the two main opposite sides, while on the other two sides of the package the customer can find useful information about the product and be inspired by the slogan \u201cThird wave coffee shop & education lab\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
Packaging design framework for LAMB New School Coffee\u2019s Summer Edition concept, which includes the Cold Brew coffee can, the summer coffee and cold beverages cups, and the LAMB New School Coffee 10-pack package of capsules. <\/p>\n","protected":false},"author":1,"featured_media":95022,"menu_order":62,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rank_math_focus_keyword":"packaging design","footnotes":""},"tags":[102],"class_list":["post-95998","project","type-project","status-publish","has-post-thumbnail","hentry","tag-food-en","Project_category-04-packaging-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project\/95998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/comments?post=95998"}],"version-history":[{"count":1,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project\/95998\/revisions"}],"predecessor-version":[{"id":99424,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project\/95998\/revisions\/99424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/media\/95022"}],"wp:attachment":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/media?parent=95998"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/tags?post=95998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"LAMB](\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/Cold-Brew-Branding-Presentation-artware-coldbrew-presentation-slide-1.webp\")
<\/div>\n![\"\u03a3\u03c7\u03b5\u03b4\u03af\u03b1\u03c3\u03b7](\"https:\/\/www.artware.gr\/wp-content\/uploads\/2022\/07\/Cold-Brew-Branding-Presentation-artware-coldbrew-presentation-slide-2.webp\")