{"id":101645,"date":"2026-07-08T13:49:18","date_gmt":"2026-07-08T10:49:18","guid":{"rendered":"https:\/\/www.artware.gr\/project\/roller-kappatos\/"},"modified":"2026-10-22T15:43:32","modified_gmt":"2026-10-22T12:43:32","slug":"roller-kappatos","status":"publish","type":"project","link":"https:\/\/www.artware.gr\/en\/project\/roller-kappatos\/","title":{"rendered":"Roller Kappatos"},"content":{"rendered":"<style>body { background-color: #FFFFFF; } article { margin: 0; } article > div.x-1:first-child, article > div.x-1:last-child { display: none; } .project-title { display: none; } .futurum-header { padding-top: 190px; background-color: #fff; } @media (max-width: 1100px) { .futurum-header { padding-top: 120px; } } .futurum-header-inner { margin: 0 auto; } .futurum-img.make-wide { display: flex; } .futurum-img.make-wide > video, .futurum-img.make-wide > img { border-radius: 0; } .futurum-tit { font-size: 100px; font-weight:500; color:#909090; line-height: 1.2; } .futurum-tit span { color:#000; } .futurum-inf { padding-top:50px; padding-bottom: 40px; display:flex; color:#3c3c3c; } .futurum-inf-lef { display: flex; flex-direction: column; gap: 20px; font-size: 18px; justify-content: center; } .futurum-inf-lef-tit { margin-top: 105px; margin-bottom: 20px; font-weight: 700; } .futurum-inf-lef-txt { font-weight: 400; } .futurum-inf-rig { display: flex; flex-direction: column; gap: 80px; } .futurum-inf-rig-top { font-size: 24px; } .futurum-inf-rig-bot { display: flex; justify-content: space-between;} .futurum-inf-rig-bot-sin { font-size: 18px; } .futurum-inf-rig-bot-sin-tit { margin-bottom: 20px; font-weight: 700; } .futurum-str { margin: 0 auto; } .futurum-str-tag { font-size: 15px; text-align: center; color: #3c3c3c; } .futurum-str-tit { font-size: 80px; line-height: 1.2; font-weight: 400; text-align: center; color: #000; } .futurum-str-txt { margin-top: 30px; flex-direction: column; } .futurum-str-txt, .futurum-str-txt p { font-size: 18px; text-align: center; color: #3c3c3c; } .futurum-duo { display: flex; justify-content: space-between; } .futurum-duo > .x-6 { width: 50%; flex-direction: column; align-self: center; } .futurum-space { width: 100%; height: 20px; } .mediaPlaceholder1000 { height: 1000px; } .mediaPlaceholder1000 > video { height: 100%; border-radius: 0; object-fit: cover; } .mediaPlaceholder850 { position: relative; height: 850px; overflow: hidden; } .mediaPlaceholder850 > video { position: relative; top: 50%; transform: translateY(-50%); } .left-text { text-align: left; } .fontSize26 { font-size: 26px; } \/* .service-pagi .service-pagi__inner .link { color: #fff; } *\/ .make-wide > img { width: 100%; height: auto; } .borderRadius20 { border-radius: 20px; } .marginLeftAuto { margin-left: auto; } .marginRightAuto { margin-right: auto; } .square { aspect-ratio: 1; overflow: hidden; } .square > video { object-fit: cover; height: 100%; transform: scale(1.1); } .flexColumnGap { gap: 20px; } .flexColumnGap > x-6 { width: calc(50% - 10px); } @media (min-width:1930px){ .make-wide > .mediaPlaceholder850 { width: 100%; height: 1050px; } } @media (max-width:1440px){ .make-wide > .mediaPlaceholder850 { height: 650px; } } @media (max-width:1280px){ .flexColumn { flex-direction: column; } .futurum-duo > .x-6 { width: 100%; } } @media (max-width:1100px){ .futurum-inf { flex-direction: column; } .futurum-inf-lef-tit { margin-top: 0; } .futurum-tit { font-size: 72px; } .futurum-str-tit { font-size: 58px; } } @media (max-width:670px){ .futurum-inf-rig-bot { flex-direction: column; gap: 30px; } .futurum-tit { font-size: 52px; } .futurum-str-tit { font-size: 42px; } .mediaPlaceholder1000 { height: auto; } .mediaPlaceholder1000 > video { height: auto; } .make-wide > .mediaPlaceholder850 { height: 400px; } } .mediaPlaceholder850.roller-intro-video { width:100%; } .mediaPlaceholder850.roller-intro-video > video { display:block; position:static; top:auto; width:100%; height:100%; object-fit:cover; object-position:center; transform:none; border-radius:0; } \/* Keep framed videos aligned independently of reveal animations. *\/ .mediaPlaceholder850 > video { display:block; position:static; top:auto; width:100%; height:100%; object-fit:cover; object-position:center; transform:none; }<\/style>\n<div class=\"futurum x-12\">\n<div class=\"futurum-header make-wide\">\n<div class=\"futurum-header-inner x-12\">\n<div class=\"futurum-tit anim-text\"><span>Roller Kappatos<\/span><br \/>Powering Everyday Function<\/div>\n<div class=\"futurum-inf x-12\">\n<div class=\"futurum-inf-lef x-6 m-12 xx-anim xx-fadein xx-slidebottom xx-delaysm\">\n<div class=\"futurum-inf-lef-tit\">Roller B2B Web Experience<\/div>\n<div class=\"futurum-inf-lef-txt\">A redesigned digital ecosystem for a globally recognized industrial leader.<\/div>\n<\/div>\n<div class=\"futurum-inf-rig x-6 m-12\">\n<div class=\"futurum-inf-rig-top xx-anim xx-fadein xx-slidebottom\">Roller Kappatos is one of the leading global manufacturers of home-appliance support systems, trusted for precision engineering and durable, made-in-Greece production. Our work focused on redefining their digital identity through a strategy-driven website, refreshed branding, international-ready content, and a seamless B2B integration that reflects the scale, quality, and reliability of a world-class industrial brand.<\/div>\n<div class=\"futurum-inf-rig-bot\">\n<div class=\"futurum-inf-rig-bot-sin xx-anim xx-fadein xx-slidebottom xx-delaysm\">\n<div class=\"futurum-inf-rig-bot-sin-tit\">Strategy<\/div>\n<div class=\"futurum-inf-rig-bot-sin-txt\">Discovery Workshops<br \/>Website Strategy<br \/>UX Strategy<br \/>Sitemap Architecture<br \/>Wireframes<br \/>B2B Platform Flow Mapping<\/div>\n<\/div>\n<div class=\"futurum-inf-rig-bot-sin xx-anim xx-fadein xx-slidebottom xx-delaymd\">\n<div class=\"futurum-inf-rig-bot-sin-tit\">Design &amp; Content<\/div>\n<div class=\"futurum-inf-rig-bot-sin-txt\">Light Logo Refresh<br \/>UI System<br \/>Packaging<br \/>Marketing Material<br \/>Mobile &amp; Desktop Design<br \/>Full Website Copywriting<\/div>\n<\/div>\n<div class=\"futurum-inf-rig-bot-sin xx-anim xx-fadein xx-slidebottom xx-delaylg\">\n<div class=\"futurum-inf-rig-bot-sin-tit\">Technology<\/div>\n<div class=\"futurum-inf-rig-bot-sin-txt\">Synectics B2B Platform Integration<br \/>ERP\/Product Data Synchronization<br \/>Automated Product Logic<br \/>Streamlined Data Architecture<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"futurum-img make-wide\">\n<div class=\"mediaPlaceholder850 roller-intro-video\"><video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-01.mp4\" type=\"video\/mp4\"><\/video><\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-duo flexColumn x-12 df\">\n<div class=\"futurum-str x-6\">\n<div class=\"futurum-str x-4 m-12 s-12\">\n<div class=\"futurum-str-tit left-text anim-text\">Before the Redesign<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str-tag left-text fontSize26 xx-anim xx-fadein\">Roller\u2019s website worked, but it no longer matched the scale or professionalism of a global manufacturer, limiting clarity and partner confidence.<\/div>\n<\/div>\n<\/div>\n<div class=\"futurum-str x-6 xx-anim xx-fadein xx-slidebottom xx-delay-sm\">\n<p>1. Outdated Brand Presence: The design felt dated and didn\u2019t reflect Roller\u2019s international manufacturing strength.<\/p>\n<p>2. Unstructured Product Pages: Key items were hard to compare, navigate, or understand due to inconsistent layouts.<\/p>\n<p>3. Minimal Technical Content: Distributors and retailers lacked clear product details, reducing usability and trust.<\/p>\n<p>4. No B2B Connection: Product data and partner workflows lived outside the site, creating manual work and inefficiencies.<\/p>\n<p>5. No SEO Foundation: Limited structure and metadata reduced visibility in both local and international markets.<\/p>\n<\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-img make-wide\"><img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-02.webp\" alt=\"Before the Redesign\" width=\"1920\" height=\"1280\" class=\"alignnone size-full xx-anim xx-fadein xx-slidebottom wp-image-101496\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-02.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-02-300x200.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-02-1024x683.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-02-150x100.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-02-768x512.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-02-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str x-8 l-8 m-8 s-12\">\n<div class=\"futurum-str-tag xx-anim xx-fadein\">02. PRODUCTS<\/div>\n<div class=\"futurum-str-tit anim-text\">Product Architecture &amp; B2B Integration<\/div>\n<div class=\"futurum-str-txt xx-anim xx-fadein xx-slidebottom xx-delaysm df\">\n<p>Roller\u2019s product ecosystem is broad, technical, and highly functional. Before the redesign, it was not presented with the clarity or depth required by global partners. We restructured the full catalogue into intuitive categories and designed product pages that highlight specifications, compatibility, real use cases, and manufacturing quality with accuracy and intention.<\/p>\n<p>To support Roller\u2019s international growth, we transformed the entire website into a complete B2B environment. Through a full integration with their ERP system, implemented in partnership with Synectics, the leading ERP specialists in Greece, authorized partners can now log in and instantly turn the website into a fully functional ordering platform.<\/p>\n<p>Pricing, stock availability, product data, and order workflows now sync automatically. B2B clients can browse, quote, and order inside one unified digital environment built for speed, reliability, and scale.<\/p>\n<\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-img make-wide\"><video class=\"xx-anim xx-fadein xx-slidebottom\" autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-03.mp4\" type=\"video\/mp4\"><\/video><\/div>\n<div class=\"futurum-img make-wide\"><img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-04.webp\" alt=\"Product Architecture &amp; B2B Integration\" width=\"1920\" height=\"1280\" class=\"alignnone size-full xx-anim xx-fadein xx-slidebottom wp-image-101501\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-04.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-04-300x200.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-04-1024x683.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-04-150x100.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-04-768x512.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-04-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<div class=\"futurum-img make-wide\"><img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-05.webp\" alt=\"Product Architecture &amp; B2B Integration\" width=\"1920\" height=\"1280\" class=\"alignnone size-full xx-anim xx-fadein xx-slidebottom wp-image-101503\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-05.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-05-300x200.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-05-1024x683.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-05-150x100.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-05-768x512.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-05-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-img marginLeftAuto marginRightAuto x-10 l-10 m-10 s-12\">\n<div class=\"mediaPlaceholder850 borderRadius20\"><video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-06.mp4\" type=\"video\/mp4\"><\/video><\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-duo flexColumn make-wide\">\n<div class=\"futurum-duo-img mediaPlaceholder1000 df x-6 l-6 m-6 s-12\"><video class=\"xx-anim xx-fadein xx-slidebottom\" autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-07.mp4\" type=\"video\/mp4\"><\/video><\/div>\n<div class=\"futurum-duo-img df x-6 l-6 m-6 s-12\">\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-duo-img marginLeftAuto marginRightAuto x-4 l-6 m-10 s-12\"><video class=\"xx-anim xx-fadein xx-slidebottom\" autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\" style=\"transform: scale(1.001);\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-08-new.mp4\" type=\"video\/mp4\"><\/video><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-duo-img marginLeftAuto marginRightAuto x-4 l-6 m-10 s-12\"><img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-09.png\" alt=\"Product Architecture &amp; B2B Integration\" width=\"634\" height=\"359\" class=\"alignnone size-full xx-anim xx-fadein xx-slidebottom wp-image-101511\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-09.png 634w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-09-300x170.png 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-09-150x85.png 150w\" sizes=\"(max-width: 634px) 100vw, 634px\" \/><\/div>\n<div class=\"futurum-space\"><\/div>\n<\/div>\n<\/div>\n<div class=\"futurum-img make-wide\"><video class=\"xx-anim xx-fadein xx-slidebottom\" autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-10.mp4\" type=\"video\/mp4\"><\/video><\/div>\n<div class=\"futurum-img make-wide\"><img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-11.webp\" alt=\"Product Architecture &amp; B2B Integration\" width=\"1920\" height=\"1280\" class=\"alignnone size-full xx-anim xx-fadein xx-slidebottom wp-image-101515\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-11.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-11-300x200.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-11-1024x683.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-11-150x100.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-11-768x512.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-11-1536x1024.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<div class=\"futurum-img make-wide\"><video class=\"xx-anim xx-fadein xx-slidebottom\" autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-12.mp4\" type=\"video\/mp4\"><\/video><\/div>\n<div class=\"futurum-img make-wide\"><img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-13.webp\" alt=\"Product Architecture &amp; B2B Integration\" width=\"1920\" height=\"893\" class=\"alignnone size-full xx-anim xx-fadein xx-slidebottom wp-image-101520\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-13.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-13-300x140.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-13-1024x476.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-13-150x70.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-13-768x357.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-13-1536x714.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<div class=\"futurum-img make-wide\"><img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-roller_kappatos_presentation-media-14.webp\" alt=\"Product Architecture &amp; 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