{"id":101487,"date":"2026-07-02T15:57:48","date_gmt":"2026-07-02T12:57:48","guid":{"rendered":"https:\/\/www.artware.gr\/project\/unigreen\/"},"modified":"2026-07-02T16:41:11","modified_gmt":"2026-07-02T13:41:11","slug":"unigreen","status":"publish","type":"project","link":"https:\/\/www.artware.gr\/en\/project\/unigreen\/","title":{"rendered":"Unigreen"},"content":{"rendered":"<style>\nbody { background-color: #143E40; }\narticle { margin: 0; }\narticle > div.x-1:first-child, article > div.x-1:last-child { display: none; }\n.project-title { display: none; }\n.futurum-header { padding-top: 190px; background-color: #fff; }\n@media (max-width: 1100px) { .futurum-header { padding-top: 120px; } }\n.futurum-header-inner { margin: 0 auto; }\n.futurum-tit { font-size: 100px; font-weight:500; color:#909090; line-height: 1.2; }\n.futurum-tit span { color:#000; }\n.futurum-inf { padding-top:50px; padding-bottom: 40px; display:flex; color:#3c3c3c; }\n.futurum-inf-lef { display: flex; flex-direction: column; gap: 20px; font-size: 18px; justify-content: center; }\n.futurum-inf-lef-tit { margin-top: 105px; margin-bottom: 20px; font-weight: 700; }\n.futurum-inf-lef-txt { font-weight: 400; }\n.futurum-inf-rig { display: flex; flex-direction: column; gap: 80px; }\n.futurum-inf-rig-top { font-size: 24px; }\n.futurum-inf-rig-bot { display: flex; justify-content: space-between;}\n.futurum-inf-rig-bot-sin { font-size: 18px; }\n.futurum-inf-rig-bot-sin-tit { margin-bottom: 20px; font-weight: 700; }\n.futurum-str { margin: 0 auto; }\n.futurum-str-tag { font-size: 15px; text-align: center; color: #fff; }\n.futurum-str-tit { font-size: 80px; line-height: 1.2; font-weight: 400; text-align: center; color: #fff; }\n.futurum-str-txt { margin-top: 30px; }\n.futurum-str-txt, .futurum-str-txt p { font-size: 18px; text-align: center; color: #fff; }\n.futurum-duo { display: flex; justify-content: space-between; }\n.futurum-space { width: 100%; height: 20px; }\n.service-pagi .service-pagi__inner .link { color: #fff; }\n.make-wide > img { width: 100%; height: auto; }\n@media (max-width:1100px){ .futurum-inf { flex-direction: column; } .futurum-inf-lef-tit { margin-top: 0; } .futurum-tit { font-size: 72px; } .futurum-str-tit { font-size: 58px; } }\n@media (max-width:670px){ .futurum-inf-rig-bot { flex-direction: column; gap: 30px; } .futurum-tit { font-size: 52px; } .futurum-str-tit { font-size: 42px; } }\n<\/style>\n<div class=\"futurum x-12\">\n<div class=\"futurum-header make-wide\">\n<div class=\"futurum-header-inner x-12\">\n<div class=\"futurum-tit anim-text\"><span>Unigreen<\/span><br \/>A B2B platform for growth<\/div>\n<div class=\"futurum-inf x-12\">\n<div class=\"futurum-inf-lef x-6 m-12 xx-anim xx-fadein xx-slidebottom xx-delaysm\">\n<div class=\"futurum-inf-lef-tit\">B2B growth infrastructure<\/div>\n<div class=\"futurum-inf-lef-txt\">A strategic platform built for ordering, partnerships, and export growth.<\/div>\n<\/p><\/div>\n<div class=\"futurum-inf-rig x-6 m-12\">\n<div class=\"futurum-inf-rig-top xx-anim xx-fadein xx-slidebottom\">Unigreen needed more than a new website. They needed a digital system that could support brand partnerships, B2B distribution, exports, personalized pricing, and ERP-connected ordering. We rebuilt their presence around that reality, combining strategy, branding, competitor analysis, content, and a custom B2B platform developed with Synectics.<\/div>\n<div class=\"futurum-inf-rig-bot\">\n<div class=\"futurum-inf-rig-bot-sin xx-anim xx-fadein xx-slidebottom xx-delaysm\">\n<div class=\"futurum-inf-rig-bot-sin-tit\">Strategy<\/div>\n<div class=\"futurum-inf-rig-bot-sin-txt\">B2B Strategy<br \/>Competitor Analysis<br \/>Market Positioning<br \/>Partnership Structure<br \/>Export Planning<\/div>\n<\/p><\/div>\n<div class=\"futurum-inf-rig-bot-sin xx-anim xx-fadein xx-slidebottom xx-delaymd\">\n<div class=\"futurum-inf-rig-bot-sin-tit\">Design &#038; Content<\/div>\n<div class=\"futurum-inf-rig-bot-sin-txt\">Brand Evolution<br \/>XDive Positioning<br \/>Website Copywriting<br \/>UX Structure<br \/>Mobile Design<\/div>\n<\/p><\/div>\n<div class=\"futurum-inf-rig-bot-sin xx-anim xx-fadein xx-slidebottom xx-delaylg\">\n<div class=\"futurum-inf-rig-bot-sin-tit\">Technology<\/div>\n<div class=\"futurum-inf-rig-bot-sin-txt\">Synectics Platform<br \/>ERP Connectivity<br \/>Personalized Pricing<br \/>B2B E-Ordering<br \/>Distributor Workflows<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-01.mp4\" type=\"video\/mp4\"><\/video>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str x-6 l-8 m-8 s-12\">\n<div class=\"futurum-str-tag xx-anim xx-fadein\">Brand identity system<\/div>\n<div class=\"futurum-str-tit anim-text\">Branding<\/div>\n<div class=\"futurum-str-txt xx-anim xx-fadein xx-slidebottom xx-delaysm df\">\n<p>We evolved Unigreen\u2019s identity into a clearer B2B brand system, built to support retailers, distributors, international partnerships, and export-ready communication across outdoor, beach, and diving categories.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-02.mp4\" type=\"video\/mp4\"><\/video>\n<\/div>\n<div class=\"futurum-duo x-12 df\">\n<div class=\"futurum-duo-img df x-6 xx-anim xx-fadein xx-slidebottom\">\n   <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-03.mp4\" type=\"video\/mp4\"><\/video>\n  <\/div>\n<div class=\"futurum-duo-img df x-6 xx-anim xx-fadein xx-slidebottom xx-delay-sm\">\n   <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-04.mp4\" type=\"video\/mp4\"><\/video>\n  <\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str x-6 l-8 m-8 s-12\">\n<div class=\"futurum-str-tag xx-anim xx-fadein\">Visual identity system<\/div>\n<div class=\"futurum-str-tit anim-text\">Design System<\/div>\n<div class=\"futurum-str-txt xx-anim xx-fadein xx-slidebottom xx-delaysm df\">\n<p>The design system gave Unigreen a scalable visual language for a complex B2B catalog. Colors, icons, and interface rules were structured to make product categories easier to understand, easier to navigate, and easier to expand over time.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-05.webp\" alt=\"Design System\" width=\"1920\" height=\"592\" class=\"alignnone size-full wp-image-101383\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-05.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-05-300x93.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-05-1024x316.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-05-150x46.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-05-768x237.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-05-1536x474.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-06.webp\" alt=\"Design System\" width=\"1920\" height=\"1467\" class=\"alignnone size-full wp-image-101385\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-06.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-06-300x229.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-06-1024x782.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-06-150x115.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-06-768x587.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-06-1536x1174.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-07.mp4\" type=\"video\/mp4\"><\/video>\n<\/div>\n<div class=\"futurum-str x-12 xx-anim xx-fadein xx-slidebottom\">\n  <img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-08.webp\" alt=\"Design System\" width=\"1920\" height=\"1214\" class=\"alignnone size-full wp-image-101390\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-08.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-08-300x190.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-08-1024x647.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-08-150x95.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-08-768x486.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-08-1536x971.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/div>\n<div class=\"futurum-str x-12 xx-anim xx-fadein xx-slidebottom\">\n  <img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-09.webp\" alt=\"Design System\" width=\"1920\" height=\"834\" class=\"alignnone size-full wp-image-101392\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-09.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-09-300x130.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-09-1024x445.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-09-150x65.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-09-768x334.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-09-1536x667.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-10.mp4\" type=\"video\/mp4\"><\/video>\n<\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-11.mp4\" type=\"video\/mp4\"><\/video>\n<\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-12.webp\" alt=\"Design System\" width=\"1920\" height=\"1984\" class=\"alignnone size-full wp-image-101399\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-12.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-12-290x300.webp 290w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-12-991x1024.webp 991w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-12-145x150.webp 145w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-12-768x794.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-12-1486x1536.webp 1486w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str x-6 l-8 m-8 s-12\">\n<div class=\"futurum-str-tag xx-anim xx-fadein\">Digital commerce platform<\/div>\n<div class=\"futurum-str-tit anim-text\">Website<\/div>\n<div class=\"futurum-str-txt xx-anim xx-fadein xx-slidebottom xx-delaysm df\">\n<p>The website was rebuilt as a commercial infrastructure layer, not a standalone presentation site. It connects category navigation, partner positioning, export communication, and B2B access into one system that supports how Unigreen sells, represents brands, and grows.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-13.mp4\" type=\"video\/mp4\"><\/video>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str x-6 l-8 m-8 s-12\">\n<div class=\"futurum-str-tag xx-anim xx-fadein\">UX strategy<\/div>\n<div class=\"futurum-str-tit anim-text\">Analysis and wireframes<\/div>\n<div class=\"futurum-str-txt xx-anim xx-fadein xx-slidebottom xx-delaysm df\">\n<p>The wireframing phase reduced project risk before design started. We translated Unigreen\u2019s product depth, distributor needs, and partner journeys into a clear structure, making the website easier to navigate, easier to scale, and easier to connect with the B2B platform.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-14.webp\" alt=\"Analysis and wireframes\" width=\"1920\" height=\"2275\" class=\"alignnone size-full wp-image-101404\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-14.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-14-253x300.webp 253w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-14-864x1024.webp 864w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-14-127x150.webp 127w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-14-768x910.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-14-1296x1536.webp 1296w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-14-1728x2048.webp 1728w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str x-6 l-8 m-8 s-12\">\n<div class=\"futurum-str-tag xx-anim xx-fadein\">Web Design<\/div>\n<div class=\"futurum-str-tit anim-text\">Interface design<\/div>\n<div class=\"futurum-str-txt xx-anim xx-fadein xx-slidebottom xx-delaysm df\">\n<p>The web design connected brand expression with commercial usability. Every screen was structured to help buyers understand categories faster, explore product lines with less friction, and move naturally toward the B2B area.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-15.mp4\" type=\"video\/mp4\"><\/video>\n<\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-16.mp4\" type=\"video\/mp4\"><\/video>\n<\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-17.mp4\" type=\"video\/mp4\"><\/video>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str x-6 l-8 m-8 s-12\">\n<div class=\"futurum-str-tag xx-anim xx-fadein\">Product discovery<\/div>\n<div class=\"futurum-str-tit anim-text\">Navigation<\/div>\n<div class=\"futurum-str-txt xx-anim xx-fadein xx-slidebottom xx-delaysm df\">\n<p>Navigation became a key business layer. We organized Unigreen\u2019s product depth into clear category paths, faster search behavior, recommended results, and direct B2B access, turning a complex catalog into a more controlled buying experience.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str x-12 xx-anim xx-fadein xx-slidebottom\">\n  <img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-18_02.webp\" alt=\"Navigation\" width=\"1920\" height=\"870\" class=\"alignnone size-full wp-image-101472\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-18_02.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-18_02-300x136.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-18_02-1024x464.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-18_02-150x68.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-18_02-768x348.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-18_02-1536x696.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str x-6 l-8 m-8 s-12\">\n<div class=\"futurum-str-tag xx-anim xx-fadein\">Product page strategy<\/div>\n<div class=\"futurum-str-tit anim-text\">Product analysis<\/div>\n<div class=\"futurum-str-txt xx-anim xx-fadein xx-slidebottom xx-delaysm df\">\n<p>Product pages became a sales-support layer. We organized media, specifications, availability, SKU data, brand information, and ordering context into a clearer structure, helping B2B buyers compare products faster and reducing friction before the purchase decision.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n  <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-19.mp4\" type=\"video\/mp4\"><\/video>\n<\/div>\n<div class=\"make-wide make-wide xx-anim xx-fadein xx-slidebottom\">\n  <img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-20.webp\" alt=\"Product analysis\" width=\"1920\" height=\"1262\" class=\"alignnone size-full wp-image-101417\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-20.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-20-300x197.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-20-1024x673.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-20-150x99.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-20-768x505.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-20-1536x1010.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str x-6 l-8 m-8 s-12\">\n<div class=\"futurum-str-tag xx-anim xx-fadein\">B2B ordering system<\/div>\n<div class=\"futurum-str-tit anim-text\">B2B<\/div>\n<div class=\"futurum-str-txt xx-anim xx-fadein xx-slidebottom xx-delaysm df\">\n<p>The B2B platform turned ordering into a structured operational flow. ERP data, stock status, personalized pricing, product catalogs, invoices, quick orders, and bulk submissions were connected into one controlled environment for retailers and distributors.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str x-12 xx-anim xx-fadein xx-slidebottom\">\n  <img decoding=\"async\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-21.webp\" alt=\"B2B\" width=\"1920\" height=\"2026\" class=\"alignnone size-full wp-image-101419\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-21.webp 1920w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-21-284x300.webp 284w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-21-970x1024.webp 970w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-21-142x150.webp 142w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-21-768x810.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-21-1456x1536.webp 1456w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-str x-6 l-8 m-8 s-12\">\n<div class=\"futurum-str-tag xx-anim xx-fadein\">Final outcome<\/div>\n<div class=\"futurum-str-tit anim-text\">Conclusion<\/div>\n<div class=\"futurum-str-txt xx-anim xx-fadein xx-slidebottom xx-delaysm df\">\n<p>The project gave Unigreen a clearer and more scalable digital foundation. Strategy, branding, UX, content, ERP connectivity, and B2B ordering now work together as one system, supporting the company\u2019s role as both a distributor and a growth partner for international brands.<\/p>\n<\/p><\/div>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-img make-wide xx-anim xx-fadein xx-slidebottom\">\n <video autoplay muted loop playsinline preload=\"metadata\" loading=\"lazy\"><source src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2026\/07\/artware-unigreen_presentation-media-22.mp4\" type=\"video\/mp4\"><\/video>\n<\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<div class=\"futurum-space\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A B2B platform for growth<\/p>\n","protected":false},"author":1,"featured_media":101484,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rank_math_focus_keyword":"","footnotes":""},"tags":[],"class_list":["post-101487","project","type-project","status-publish","has-post-thumbnail","hentry","Project_category-02-ecommerce-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project\/101487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/comments?post=101487"}],"version-history":[{"count":1,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project\/101487\/revisions"}],"predecessor-version":[{"id":101488,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project\/101487\/revisions\/101488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/media\/101484"}],"wp:attachment":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/media?parent=101487"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/tags?post=101487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}