{"id":100492,"date":"2024-09-03T16:38:32","date_gmt":"2024-09-03T13:38:32","guid":{"rendered":"https:\/\/www.artware.gr\/project\/hatziyiannakis\/"},"modified":"2026-10-22T15:44:08","modified_gmt":"2026-10-22T12:44:08","slug":"hatziyiannakis","status":"publish","type":"project","link":"https:\/\/www.artware.gr\/en\/project\/hatziyiannakis\/","title":{"rendered":"Hatziyiannakis"},"content":{"rendered":"<style><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><br \/>article h1 {font-size: clamp(46px,5vw,100px);}<br \/>.pre-col-wrapper {display: flex;gap: var(--grid);margin: 40px auto;}<br \/>.pre-col {flex: 1;display: flex;flex-direction: column;gap: var(--gutter);}<br \/>.pre-col-tit {min-height: 72px;}<br \/>.pre-col-tit h4 {font-size: 32px;line-height: 36px;margin: 0;}<br \/>.pre-col-txt {font-size: 18px;}<br \/>.img-gal.nar70 img {max-width:70%;justify-self:center;}<br \/>.img-gal.nar80 img {max-width:80%;justify-self:center;}<br \/>.img-gal.nar90 img {max-width:90%;justify-self:center;}<br \/>@media (max-width:1200px){<br \/>.pre-col-wrapper {gap: calc(var(--gutter) * 2);flex-direction: column;}<br \/>.pre-col {gap: var(--gutter);}<br \/>.pre-col-tit {min-height: 0;}<br \/>}<br \/><\/style>\n<p>Drag\u00e9es Hatziyiannakis is one of the most significant manufacturer of sugar drag\u00e9e in the Greek market, embodying decades of excellence and authentic craftsmanship. By sourcing the finest certified raw materials, they ensure every product surpasses quality standards, offering an unparalleled taste experience. Their blend of tradition and innovation has earned global acclaim, catering to diverse markets from Greek weddings to elegant cake decorations worldwide.<\/p>\n<p>We transformed Hatziyiannakis&#8217; digital presence by creating an integrated online platform in partnership with Synectics. This enhanced order management and communication, aligning with their brand and business goals. The site serves B2B and B2C clients, guiding consumers to distributors and providing tailored international experiences, ensuring consistency, optimization, and mobile accessibility.<\/p>\n<p><a class=\"visit-link\" href=\"https:\/\/hatziyiannakis.gr\/\" target=\"_blank\" rel=\"noopener\">Visit website<span class=\"visit-link-arrow\">\u279d<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Case Study Explanation Video:<\/p>\n<p><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/q2cRpvFcr20?si=j23z3GpIN05ebLCN\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<div class=\"img-gal\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100496\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-1.webp\" alt=\"\" width=\"2280\" height=\"1727\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-1.webp 2280w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-1-300x227.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-1-1024x776.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-1-150x114.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-1-768x582.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-1-1536x1163.webp 1536w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-1-2048x1551.webp 2048w\" sizes=\"(max-width: 2280px) 100vw, 2280px\" \/><\/div>\n<div class=\"img-gal nar70\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100498\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-2-2.webp\" alt=\"\" width=\"1500\" height=\"2641\"><\/div>\n<div class=\"img-gal\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100500\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-3.webp\" alt=\"\" width=\"2280\" height=\"2622\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-3.webp 2280w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-3-261x300.webp 261w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-3-890x1024.webp 890w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-3-130x150.webp 130w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-3-768x883.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-3-1336x1536.webp 1336w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-3-1781x2048.webp 1781w\" sizes=\"(max-width: 2280px) 100vw, 2280px\" \/><\/div>\n<h2>Excellence through UX Strategy<\/h2>\n<p>We began with a Discovery Workshop to gather insights, followed by a robust UX strategy focusing on user-friendly design, advanced features, and performance optimization. Key elements included a detailed sitemap, wireframes, custom UI, multilevel menu, mobile optimization, and art-directed photography. These enhancements ensure a cohesive brand experience and seamless user journey.<\/p>\n<div class=\"img-gal nar90\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100502\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-4-1.webp\" alt=\"\" width=\"2009\" height=\"1607\"><\/div>\n<div class=\"img-gal nar80\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100504\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-5.webp\" alt=\"\" width=\"1305\" height=\"1584\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-5.webp 1305w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-5-247x300.webp 247w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-5-844x1024.webp 844w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-5-124x150.webp 124w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-5-768x932.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-5-1265x1536.webp 1265w\" sizes=\"(max-width: 1305px) 100vw, 1305px\" \/><\/div>\n<div class=\"img-gal\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100506\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-6.webp\" alt=\"\" width=\"2279\" height=\"1134\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-6.webp 2279w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-6-300x149.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-6-1024x510.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-6-150x75.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-6-768x382.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-6-1536x764.webp 1536w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-6-2048x1019.webp 2048w\" sizes=\"(max-width: 2279px) 100vw, 2279px\" \/><\/div>\n<h2>Elevating Brand and User Experience<\/h2>\n<p>We meticulously aligned Hatziyiannakis&#8217; tone with their brand identity, crafting precise microcopy and compelling visuals. Professional product photography and detailed ingredient shots enhanced engagement. Tailoring the user experience for international clients ensured global appeal, resonating across diverse markets.<\/p>\n<div class=\"img-gal nar90\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100508\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-7.webp\" alt=\"\" width=\"1890\" height=\"641\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-7.webp 1890w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-7-300x102.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-7-1024x347.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-7-150x51.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-7-768x260.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-7-1536x521.webp 1536w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/><\/div>\n<div class=\"img-gal nar90\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100510\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-8.webp\" alt=\"\" width=\"1845\" height=\"1447\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-8.webp 1845w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-8-300x235.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-8-1024x803.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-8-150x118.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-8-768x602.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-8-1536x1205.webp 1536w\" sizes=\"(max-width: 1845px) 100vw, 1845px\" \/><\/div>\n<div class=\"img-gal nar90\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100512\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-9.webp\" alt=\"\" width=\"1787\" height=\"2112\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-9.webp 1787w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-9-254x300.webp 254w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-9-866x1024.webp 866w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-9-127x150.webp 127w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-9-768x908.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-9-1300x1536.webp 1300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-9-1733x2048.webp 1733w\" sizes=\"(max-width: 1787px) 100vw, 1787px\" \/><\/div>\n<div class=\"img-gal\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100514\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-10.webp\" alt=\"\" width=\"1890\" height=\"1914\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-10.webp 1890w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-10-296x300.webp 296w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-10-1011x1024.webp 1011w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-10-148x150.webp 148w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-10-768x778.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-10-1517x1536.webp 1517w\" sizes=\"(max-width: 1890px) 100vw, 1890px\" \/><\/div>\n<div class=\"img-gal nar80\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100516\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-11.webp\" alt=\"\" width=\"2010\" height=\"1297\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-11.webp 2010w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-11-300x194.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-11-1024x661.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-11-150x97.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-11-768x496.webp 768w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-11-1536x991.webp 1536w\" sizes=\"(max-width: 2010px) 100vw, 2010px\" \/><\/div>\n<div class=\"img-gal nar70\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100518\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-12.webp\" alt=\"\" width=\"1500\" height=\"1494\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-12.webp 1500w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-12-300x300.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-12-1024x1020.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-12-150x150.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-12-768x765.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\n<h2>Seamless B2B ERP Integration<\/h2>\n<p>Partnering with Synectics, we seamlessly integrated a robust B2B ERP into Hatziyiannakis&#8217; website. Synectics handled backend development while we crafted a cohesive, user-friendly UI. The result? Intuitive navigation, clear product displays, and efficient order management, all enhancing operational efficiency and customer satisfaction. The platform is a testament to meticulous craftsmanship and technical expertise.<\/p>\n<div class=\"img-gal nar70\"><img decoding=\"async\" class=\"alignnone size-full wp-image-100520\" src=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-13.webp\" alt=\"\" width=\"1500\" height=\"1012\" srcset=\"https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-13.webp 1500w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-13-300x202.webp 300w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-13-1024x691.webp 1024w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-13-150x101.webp 150w, https:\/\/www.artware.gr\/wp-content\/uploads\/2024\/09\/Koufeta-Hatziyiannakis-13-768x518.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div>\n<h2>Transformative Digital Evolution<\/h2>\n<p>Our project for Hatziyiannakis achieved a groundbreaking digital transformation. We integrated a seamless B2B ERP system, creating an intuitive platform that enhances business operations and customer interactions. The scalable design supports future growth, ensuring continued success globally.<\/p>\n<div class=\"pre-col-wrapper\">\n<div class=\"pre-col\">\n<div class=\"pre-col-tit\">\n<h4>Significant Boost in User Engagement<\/h4>\n<\/div>\n<div class=\"pre-col-txt\">Our revamped platform has led to an astonishing increase in user engagement, with more visitors spending time exploring Hatziyiannakis&#8217; products and features. It&#8217;s clear that when the user experience is smooth, everyone sticks around for the sweet stuff.<\/div>\n<\/div>\n<div class=\"pre-col\">\n<div class=\"pre-col-tit\">\n<h4>Streamlined Order Management<\/h4>\n<\/div>\n<div class=\"pre-col-txt\">With the seamless integration of the B2B ERP system by Synectics, order processing time has been cut by 50%. This efficiency means Hatziyiannakis can focus more on creating delightful dragees and less on paperwork.<\/div>\n<\/div>\n<div class=\"pre-col\">\n<div class=\"pre-col-tit\">\n<h4>Enhanced Global Reach<\/h4>\n<\/div>\n<div class=\"pre-col-txt\">Our tailored multinational user experience has expanded Hatziyiannakis&#8217; international client reach. Whether for weddings in Greece or cupcake decorations in Paris, our platform ensures Hatziyiannakis&#8217; products are the life of the party everywhere.<\/div>\n<\/div>\n<\/div>\n<p>&#8220;Working with Artware has been an exceptional experience. Their team has demonstrated unparalleled expertise, dedication, and creativity throughout our project. The new website and B2B platform they designed have transformed our digital presence and streamlined our operations. We often find ourselves saying that Artware is one of the best, if not the best, partners we have ever worked with. Their attention to detail, understanding of our needs, and commitment to excellence have made this project a resounding success.<\/p>\n<p>We highly recommend Artware to any business seeking a top-tier digital partner.&#8221;<\/p>\n<p><strong>Konstantinos Kardaras<\/strong><br \/>\nCommercial Director<br \/>\nHatziyiannakis S.A.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Drag\u00e9es Hatziyiannakis is one of the most significant manufacturer of sugar drag\u00e9e in the Greek market, embodying decades of excellence and authentic craftsmanship. By sourcing the finest certified raw materials, they ensure every product surpasses quality standards, offering an unparalleled taste experience. Their blend of tradition and innovation has earned global acclaim, catering to diverse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":100484,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rank_math_focus_keyword":"","footnotes":""},"tags":[],"class_list":["post-100492","project","type-project","status-publish","has-post-thumbnail","hentry","Project_category-02-ecommerce-en","Project_category-01-websites-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project\/100492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/comments?post=100492"}],"version-history":[{"count":10,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project\/100492\/revisions"}],"predecessor-version":[{"id":101776,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/project\/100492\/revisions\/101776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/media\/100484"}],"wp:attachment":[{"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/media?parent=100492"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.artware.gr\/en\/wp-json\/wp\/v2\/tags?post=100492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}