Vasikaridis – Product Catalog Design
Home is the main element of the philosophy behind the product’s catalogue design for Vasikaridis Handmade Furniture Company. A product catalogue that inspires the reader to imagine their home according to the parameters of the featured products and dedicate their thoughts to the prospect of creating an ideal living environment defined by Vasikaridis’s handmade creations.
Our goal of designing the products’ catalogue for Vasikaridis Handmade Furniture Company was to promote its products in a unique way by promoting their exceptional details. The handmade furniture had to become the main feature by dominating each page, while the margin’s neutral earthy colours do not distract the reader and combine in harmony with the image by highlighting the actual -real- colours of the products. The colour chart that comes with the catalogue is very practical since it can assist the potential customers in having a complete idea of the image of each product and how it could be integrated in their own space.
The finishing touch to the design of the catalogue was the implementation of yet another target: The substantial connection of the catalogue with the product itself. The wooden box-portfolio with the carving of the company’s logo, which contains the catalogue and the colour chart, is as distinctive as the products themselves. This is the latest evidence of the philosophy behind the overall design. The professionalism and practical immediacy merge with the unique details and the refinement, and offer the path of return to the true meaning of home to every potential customer.