Tsinekidis Jewelry Store – Eshop Design and Development
The design and development of a jewelry store’s ecommerce website should follow the aesthetic line of jewelry, the visual reference of the featured products and the company’s philosophy. Tsinekidis jewelry store, with more than half a century of experience in the field of jewelry, entrusted Artware with the design and development of its new eshop.
The goal of Tsinekidis jewelry store’s new eshop was to underline the luxury of its jewelry products and their wide variety that is addressed to a fairly large audience, covering every important moment of their life. Added to the above, another important goal was to communicate the company’s long experience and dedication in the field of jewelry as a differential factor, regarding its competitors.
EShop Discovery Process
For the design and development of Tsinekidis jewelry store’s eshop, we conducted an extensive competition research, combined with a reference to the quality characteristics of the target audience. We analyzed the profiles of the eshop’s potential customers and identified the best way to present the products. In this way we have created a complete framework, in which we could present and highlight the quality characteristics of the company and its superiority over its competition.
Eshop web design based on customer’s experience
An online jewelry store is usually at a disadvantage compared to the physical store, due to the nature of the products and the related habits of the customers. The aim of our web design process was to reverse these factors, through the ideal presentation of the products, as it would be for every customer of the physical store. The clean design lines are combined with the refined aesthetics to feature and highlight the products as the main visual content of the eshop.
The comprehensive product categorization, by type and by occasion, facilitates the visitor’s access to the product category in which they are interested. Additionally, the smart multiple filtering enhances the targeted presentation of the product options, exactly according to the customer’s desires.
Finally, the clean typography of Tsinekidis jewelry store’s corporate identity, was the inspiration for the aesthetic identity of the eshop, thus the web design incorporated its features and created awareness and a strong connection between the brand and the eshop’s visitor.
Web developing an online store as a physical one
For the eshop’s development we focused on the implementation of the design with enhanced visitor-friendliness, directing the visitor to access the products of their desire. This has been achieved through the optimization of their presentation for all types of devices and the application of the advanced categorization and filtering tools.
Additionally, Tsinekidis jewelry store’s eshop was optimized for transactions’ safety, easy order placement and management, and connectivity to the large product database. These have also been the main factors that optimized the web development’s result in its quality and functionality, providing exceptional speed and user-friendliness, for both the visitor/customer and the eshop manager.