Podia Footcare
Natura Pharm is a top-tier company specializing in medical and cosmetic foot care and protection products. We’re incredibly proud of our new website project for the Podia brand, expertly designed and developed by Artware. The site caters to modern demands and challenges related to presenting and promoting Podia’s foot care products, B2B services, and brand identity. We meticulously crafted an exceptional result by incorporating strategic web design, development, visual content, specialized copywriting, and product photography.
Research and Strategy
For Podia’s new website design and development, Artware collaborated with Digitale – our trusted B2B Digital Marketing partners – conducting extensive research tailored to the customer’s needs, product characteristics, ideal presentation methods, target audience, competition, and comprehensive marketing strategy implementation.
Initially, we created an extensive sitemap for Podia’s new website, addressing all information presentation requirements. We then developed wireframes to define subpage content, laying the groundwork for specialized content. The web design embraces modernity, aligning with the brand’s identity and visual communication codes. Simultaneously, we established a framework for multiple active filtering and dynamic product presentation.
Dual Target Audience
Podia’s new website caters to a dual target audience, necessitating versatile content. On one hand, products are directed to consumers, guiding them to e-purchases via Skroutz or finding the nearest pharmacy. On the other hand, the content and services target B2B audiences, catering to foot care professionals like doctors, beauticians, and pharmacists.
The extensive product range required innovative presentation methods, both individually and grouped into Needs and Routines, specifically targeting the respective consumer/visitor. Simultaneously, targeted and specialized content was created for foot care professionals on dedicated B2B subpages.
100% Custom Web Design
Podia’s new website design creatively aligns with the research-driven strategy. With a modern approach, the presentation of specialized products, promotion of corporate identity, and visual prominence of each product on subpages, the website offers a unique visual experience, while effectively supporting communication and marketing goals.
Exceptional design compatibility is merged with WordPress development and dynamic interaction solutions, enhancing UX/UI. Strategic content placement optimizes both aesthetics and functionality, making the website an effective digital multitool for visitors.
Integrated Experience
Podia’s new website implementation prioritized two aspects: Functionality and User Experience. For optimal functionality, we utilized clean WordPress development, extensive testing, mobility and functionality checks, performance optimization, and ensured compatibility with all device types.
To enhance user experience, we implemented dynamic filtering, search tools, intelligent content design, and specialized applications to guide visitors based on their needs or profession. As a result, Podia’s website appears to interact directly with users, anticipating their interests and directing them to relevant subpages.
Exciting Content
Podia’s new website features three key elements: Specialized copywriting, professional product photography, and engaging graphic design.
The copywriting follows a three-tier communication strategy: Products are showcased in a concise style emphasizing features, application, and quality; Needs and Care Routines use a personal tone, while B2B subpages speak to professionals using familiar terms. Professional product photography creates a cohesive aesthetic concept, highlighting essential product features. Lastly, graphic design elements optimize targeted content presentation, effectively conveying vital information and marketing messages at a glance.
