Ioannis Hatziavramidis Nuts – eshop web design and development
The eshop web design and development process 3 main “ingredients”, before we even start with the actual web design. The first one is conducting a Discovery workshop with the client and a full research that will show us the quality characteristics of the products, the target audience, the competition and the company itself according to its identity. The second is determining the content and marketing strategy that will lead us to the characteristics and features which should be embedded in the eshop. Finally, the visual communication strategy will combine the data of the corporate identity and adapt it to the needs of eshop’s marketing strategy, in order to proceed with the actual web design.
A comprehensive eshop that enhances pleasure!
The eshop of Ioannis Hatziabramidis’s natural store of nuts and fine products was a complex web design and development challenge, due to the special characteristics of both the number of products it offers, as well as the special characteristics of its philosophy, history and identity, which should be presented as key features through the eshop’s content.
The original content, the design of the eshop’s structure and its visual elements, the professional products photography and the smart applications of filtering, interaction and transactions, compose a set of quality characteristics that creates an integrated eshop, with a strategy, which aims to create a friendly e-commerce environment and exeptional user experience.
Eshop design based on the physical store’s philosophy
History, tradition, experience and value of the traditional nuts’ processing “art” were the main factors that determined the original content creation and the eshop’s artistic web design.
Through the visual elements of the eshop’s design, the visitor receives the information that makes the Ioannis Hatziavramidis’s nuts store stand out from the competition. Traditional design motifs blend with the copy content of information, enhancing the visitor’s experience, while leading them to purchase the eshop’s products, according to their needs and taste. Gradually, and while the visitor browses the product categories of superfoods and other new products, the eshop’s content of the is altered and created in such a way as to highlight the modern perception of the product’s nutritional and beneficial properties.
Featuring the eshop products with professional photography
Professional product photography was the optimal way to highlight the quality and the exceptional characteristics of the eshop’s products. A single frame of a product, a group of products, and the artistic photos are integrated into the eshops visual content and introduce the visitor to the world of the products, enhancing the sensation of visual pleasure, before even proceeding to order and purchase them.
All photos were processed and optimized for the perfect visual result and optimal integration during the eshops web development process. Therefore, the visual material follows the uniform color code and at the same time has the ideal size for the eshop’s optimal performance, speed and response time.