Enjoy Shoes – eshop Design & Development
Eshop design & development for a shoe store requires steady steps throughout the whole ecommerce-related process. The unique characteristics of the products offered in the online store, coupled with the fierce competition in the ecommerce industry for footwear, impose high demands on the eshop design and development standards.
Within this context, the development of the Enjoy Shoes eshop revolved around the objective of crafting an online store that sets itself apart from competitors, communicates the company’s distinctive identity, strategically presents its products, and delivers an unparalleled user experience. Furthermore, the eshop aims to guide visitors towards discovering their ideal pair of shoes or clothing accessory and effortlessly completing their purchase.
Drawing inspiration from the shoe sales company’s brand identity and philosophy, blending a wealth of experience with a contemporary perspective, we have meticulously designed the visual appeal of the eshop. Our aim is to enchant visitors and guide them towards the primary goal of “enjoyment”, a concept beautifully highlighted by the brand’s identity as “enjoy”.
A unique & smart eshop design
Throughout the entire process, starting from the initial discovery workshop of the ecommerce project to the eshop design & development phase, our objective was clear: to create a captivating eshop, an ecommerce platform that effectively promotes and communicates the brand, implements the ecommerce strategy, and showcases the products. This led us to carefully craft the eshop design, ensuring it not only visually captivates the user but also aligns seamlessly with the functional aspects.
By creating a specialized wireframe, we meticulously defined the structure and content requirements for each eshop’s subpage. This allowed us to gather all the essential aesthetic and informational elements needed to create a tailored eshop design for the online store.
Then, we designed and developed all the necessary subpages, through strategic products categorization and by providing simple and quick access to the eshop’s areas of interest for each visitor. We incorporated targeted call-to-action elements and a user-friendly menu (considering both the desktop and the mobile version), ensuring a seamless user experience. Additionally, dynamic product pages were implemented to create an intelligent framework for user interaction, enhancing the overall UX/UI experience and ultimately optimizing conversion rates.