Ananiadis Pizza Box – Packaging design
Packaging design for a pizza box that encloses a delicious experience! The Ananiadis Street Food company has its own aesthetic character designed by Artware and our new challenge was to design an original packaging, a pizza box, that embraces all the characteristics of its corporate identity, highlights the quality of its content and triggers the visual stimulus of the well-promised delicious pleasure.
To proceed with the packaging design of the Ananiadis Street Food pizza box, we chose to follow the guidelines of the brand identity in combination with the deconstructed linear depiction of the main characteristics / ingredients of the product enclosed in the packaging. The box’s square shape is combined with the circle of the pizza. Furthermore, since a pizza should always be cut in pieces, we combined the straight and curved lines to create all the visual elements of the packaging design. The 2D linear depiction of the ingredients themselves composes design patterns and underlines a fresh and modern look of the pizza box. This very fresh look is complemented by the hastags that are included both on the top and the side surfaces of the packaging, giving the pizza box a social media friendly character. The design’s color code embraces the natural color of the cardboard box, which underlines visually the originality of the product. Therefore, we used red, as it is the main color of the brand identity; shades of green, which predispose to the delicious pleasure included in the pizza box; and white, which highlights some characteristic visual elements, directly regarding the content itself.