Ananiadis – Corporate Identity – Packaging Design
The Ananiadis company is one of the most important and promising Greek brands in the fields of cured meat, cheese and food products, with both B2C and B2B orientation, having a constant active presence and a long tradition in providing top quality products and services. The company’s collaboration with Artware is a continuous work in progress dedicated to its new professional activities and the continuous evolution of its products and services, constantly offering new tasks in the fields of Branding and Packaging Design, as well as in other categories of our digital and creative services.
The evolution of a corporate identity
Considering the history of the company itself and the years of our collaboration, redesigning the Ananiadis’s corporate identity was quite a reoccurring creative task for Artware. The design of the corporate identity includes 3 key quality characteristics of our customer’s philosophy: Tradition, Variety and Quality. Thus, through the rebranding process we preserved the quality characteristics of the logo that have been associated as a brand with the company’s target audience and customers, while renewing the visual experience it offers by applying a modern point of view and aesthetic perception.
The reference to the company’s year of establishment conveys directly the important values of tradition. The image of the lion, as a ruler, underlines the top variety of food products that the company offers to its customers. Finally, the lion’s crown is the visualization of the top product quality, which makes the company prevail over the competition in its fields.
Packaging design with a brand-new, modern perspective
Each cold meat, cheese and food product of the Ananiadis company has its own packaging that covers all its needs of quality preservation and marketing communication. The values embodied in the corporate identity are communicated, through the brand’s visual elements featured on every packaging, and shared also with the product itself. Thus, the packaging design for each Ananiadis’s product is just a part of the larger image of a family of products with a specialized identity, which is communicated even through the design of each product packaging.
Ananiadis’s cured meat products packaging design
The design of Ananiadis’s cured meat products packaging moves along two axes: Premium Quality and Daily Pleasures. With the products in the category balancing between the tradition of the East and the modern gastronomical perception of the West, their packaging embraces the product with a clean-white label and communicates the content via a corresponding color code, familiar to the customer. The corporate identity dominates the central point of the artwork, symmetrically distributed among the larger packages.
The packaging design for the premium cuts of cured meat is characterized by the transparency that highlights the natural product itself as its dominant element, combined with a visual serving proposal, the name of the product on the same color code, its quality characteristics in typography that make it stand out from the competition and, finally, the corporate identity, in 1:4 ratio, communicating the characteristics of the brand and creating familiarity with the new packaging.
A modern and casual packaging design
