Ananiadis – Corporate Identity – Packaging Design
The Ananiadis company is one of the most important and promising Greek brands in the fields of cured meat, cheese and food products, with both B2C and B2B orientation, having a constant active presence and a long tradition in providing top quality products and services. The company’s collaboration with Artware is a continuous work in progress dedicated to its new professional activities and the continuous evolution of its products and services, constantly offering new tasks in the fields of Branding and Packaging Design, as well as in other categories of our digital and creative services.
The evolution of a corporate identity
Considering the history of the company itself and the years of our collaboration, redesigning the Ananiadis’s corporate identity was quite a reoccurring creative task for Artware. The design of the corporate identity includes 3 key quality characteristics of our customer’s philosophy: Tradition, Variety and Quality. Thus, through the rebranding process we preserved the quality characteristics of the logo that have been associated as a brand with the company’s target audience and customers, while renewing the visual experience it offers by applying a modern point of view and aesthetic perception.
The reference to the company’s year of establishment conveys directly the important values of tradition. The image of the lion, as a ruler, underlines the top variety of food products that the company offers to its customers. Finally, the lion’s crown is the visualization of the top product quality, which makes the company prevail over the competition in its fields.
Packaging design with a brand-new, modern perspective
Each cold meat, cheese and food product of the Ananiadis company has its own packaging that covers all its needs of quality preservation and marketing communication. The values embodied in the corporate identity are communicated, through the brand’s visual elements featured on every packaging, and shared also with the product itself. Thus, the packaging design for each Ananiadis’s product is just a part of the larger image of a family of products with a specialized identity, which is communicated even through the design of each product packaging.
Ananiadis’s cured meat products packaging design
The design of Ananiadis’s cured meat products packaging moves along two axes: Premium Quality and Daily Pleasures. With the products in the category balancing between the tradition of the East and the modern gastronomical perception of the West, their packaging embraces the product with a clean-white label and communicates the content via a corresponding color code, familiar to the customer. The corporate identity dominates the central point of the artwork, symmetrically distributed among the larger packages.
The packaging design for the premium cuts of cured meat is characterized by the transparency that highlights the natural product itself as its dominant element, combined with a visual serving proposal, the name of the product on the same color code, its quality characteristics in typography that make it stand out from the competition and, finally, the corporate identity, in 1:4 ratio, communicating the characteristics of the brand and creating familiarity with the new packaging.
A modern and casual packaging design
Packaging design for cheese products that stand out
The Ananiadis’s Τυρός Γης, aka “the Land of Cheese” label for white cheese products has its own special packaging, in a number of versions and applications, which cover the specific needs of quantity and quality preservation, while communicating its characteristics. The white background of the packaging creates a sharp contrast with the black frame that includes the visual information. Since the very product should not be visually exposed, the design content features a visual representation, while the corporate identity and the logo are set in their ideal proportion to connect the new product with the company’s established tradition and quality.
The king of exquisite taste
Deriving from the status of Ananiadis’s lion in its logo, the name “King of Cheese” is dedicated to the new yellow cheese products label. And it is exactly this name that suits the product itself, delivering the exquisite quality and the philosophy behind these modern European yellow cheese varieties.
The bold color code communicates the quality characteristics of the content, with the premium product itself, well-protected in the package, is kept away from direct visual exposure. The label’s background color creates the exclusive color identity of each product, while the typography follows the philosophy of the modern and premium characteristics.
A package for traditional salads with a modern touch
The controversy over whether they are called salads or spreads is outdated. We have left behind the age of contrast and we live in the era of synthesis. That is why the traditional origin and value of each Ananiadis salad is combined with the modern perspective of its packaging design. The color code of the corporate identity adapts to the needs of each container, with dark shades embracing and highlighting the natural color of the content. The visual elements include the photo of the product in a serving proposal, emphasizing to the experience of pleasure.
The modern aesthetic style of the packaging is harmoniously combined with the traditional character of the typography in each product’s name, creating a connection between the quality of yesterday and the evolution of the traditional product according to the most modern standards.
When the packaging design says “Kalimera”
“Kalimera” is the way to say “Good morning” in Greek”. In our case “Kalimera” was an original and innovative idea of the Ananiadis company, dedicated to the needs of the tourim industry, providing ready-made breakfast proposals that do not require extra facilities for meal preparation. The “Kalimera” boxes / trays were designed by Artware with an exceptional marketing friendliness towards the content and the message of hospitality, in its most qualitative approach. From the name itself to the images and the color code of blue, combined with gold typography, “Kalimera” breakfast tray packaging highlights the quality of the content and aims to upgrade the whole experience of the provided services.
Specialized corporate identity design applications
We designed the “Ananiadis Food Service” corporate identity of the company’s specialized B2B catering and logistics services. The promotion of the B2B philosophy and specialization were the main axes of this corporate identity’s design. The goal was to create a fully adaptable final result, with a flexible application both on physical and digital material, such as the design of the printed and digital product catalogs, or even of the company’s vehicles and trucks.
