AlfaPlus – Eshop design
Alfa Plus is a modern provider of custom and customizable brand promotion consulting services and products, for several types of companies and professionals, with top quality and consistency. They are specialists of their field, promoting through material marketing the corporate identity and the philosophy of every company, business and organization, by providing business material and promotional gifts.
To design its new website, Alfa Plus entrusted Artware. Aiming to meet all modern communication requirements, we proceeded by integrating specialized web design, visual marketing material creation and innovative presentation of the extensive range of its products through the new website’s structure and implemented applications.
Alfa Plus Website Discovery
To design the new Alfa Plus website, we launched an extensive research on the features, products and services of the company, its competition and diverse target audiences, as well as the existing website’s analytics. In full cooperation with the customer, our challenge was to formulate a clear set of goals and requirements, in order to proceed with the sitemap and the wireframes of the new website, fully personalized according to the specific characteristics and requirements of the project.
Through this discovery process, we have updated the status the company’s image, occurred by rebranding, and we have also created the framework of applying all the new brand elements in the web design’s core, promoting a unified visual identity through the entire website. In the next steps of designing Alfa Plus’s website, Artware chose to follow modern aesthetics, inspired by all the artistic features associated with the company’s visual identity.
A new website that offers integrated solutions
The new Alfa Plus website fulfills two main sets of requirements: The complete presentation of both the company’s identity, presence and experience in the field of promotional material and consulting services, and the vast number of its fully customizable products that offers to its customers.
The products are featured to play a dominant role in the website’s communication strategy and they are presented in such a way, just as the company’s customers would use them to promote their own brand, promoting familiarity. The website’s subpages were built upon extensive product categorization and active multiple filtering, thus meeting the needs of both the complete presentation and the direct visitor’s access to the information / product of their specific interest.
Custom design of the website’s visual identity
Alfa Plus’s B2B philosophy is reflected on its refreshed corporate identity. The new visual characteristics were also used as key components of web design, forming a strategic framework of visual communication, which includes a direct reference to Alfa Plus’s accomplished experience and reputation, At the same time, they are also a clear statement of the company’s evolution, following actively the challenges of the new marketing era.
Considering web design, the strategic presentation of the specialized categories and products and their placement as a dominant element, were a priority. At the same time, all the design elements guided the website’s visitor to choose the right product and help them easily understand the all the options of products’ customization, according to the characteristics and needs of their own company.
A complete website concept
A key feature of the new Alfa Plus’s website design is the homogenized visual presentation of its content. Through Artware’s web design, the variety of products and their different nature (type, image, design, material), as well as the different visual marketing approach of the suppliers, are embraced by a common visual code, in order to minimize confusing diversity and promote the image of the common their identity, under Alfa Plus’s brand.
Finally, it goes without saying that the whole web design concept is totally mobile-friendly, with exceptional responsiveness and smart features, specially design for all types of mobile devices.
